Who Is “Let’s Do This” & What Do They DO?

Who Is “Let’s Do This” & What Do They DO?

John Kent, Director of US Partnerships for Let’s Do This, travelled from San Francisco to Denver for the recent Halposium to talk about the changing landscape of event marketing. His talk proved a hit with the audience so we asked him to write us a post about what...

HAL Sports welcomes Creigh Kelley

Kelley, respected both nationally and internationally in the running community, Colorado Running Hall of Fame Inductee, and Running USA Hall of Champions Inductee, brings more than forty years’ experience ranging from event planning, directing, and management to HAL Sports.

How to Use Hashtags to Promote your Event

How to Use Hashtags to Promote your Event

No doubt you have come across #hashtags through Twitter, Facebook, and Instagram.  So what’s the big deal? They are powerful tools to help spread the news about your event. Here’s why. A Searchable Link Hashtags turn any word or group of words into a searchable...
Avoid Common Race Planning Mistakes

Avoid Common Race Planning Mistakes

My wife didn’t divorce me after the first event I organized, but that is the only reason it can be considered a success.   It was one of the most challenging and difficult things I had ever done. Having run in quite a few events, I mistakenly thought event...
Steps, Stories, & Scores: Why We Love our Work

Steps, Stories, & Scores: Why We Love our Work

We founded an event timing and scoring business, but you might be surprised at how we view our work. To us, events are so much more than precise distances, times, scores, and new personal records. HAL Sports obsesses over the experience of the participant, and we work...