The beloved mascot of Hal Sports, HAL first came on the scene when Lonnie and Michelle Somers participated in a 170 mile mountain relay. Their team name, Team Hallucinations, reflected the sheer craziness of running that far over and through the mountains. When they founded a timing, scoring, and consulting company, Hallucination Sports in 2009, Hal was given new life. The company would fill the gap they had found as race directors themselves by partnering with events and not being just another vendor.
HAL’s covered thousands of miles at races of all kinds, and he embodies the unique fun that accompanies any endurance event HAL Sports takes on. Wild hair and all, HAL’s rooting for you!
Hal’s HAL (Healthy Active Living) is having fun, staying positive and never giving up!
Co-owner and Chief Hal Officer
Lonnie has over 15 years of experience in producing, consulting, and timing/scoring mass participatory endurance sports events. Lonnie is a recognized professional event announcer for many high-profile events both nationally and internationally. Why is he suited for this? Hard to say, but we credit Disney, a love of running and fitness, CPA and investment banking backgrounds, some radio time, and experience creating an international non-profit. He’s been involved in hundreds of events.
Lonnie is the Chairman and CEO of the Fetal Health Foundation, an organization he and his wife founded after fetal surgery saved their identical twin daughters. He created the successful national Race for Fetal Hope 5K Run series (now The Great Candy Run). Before he began his work to bring everyone in the world into endurance sports, he had over 20 years experience in various executive management, financial, accounting and operations roles from start-ups to fortune 500 companies. He sits on the Running USA board of directors.
Lonnie’s HAL is: Family, Running, Cycling, Strength Training, Music, Microphones, smiling, (oh, and 80’s trivia).
Co-Owner, Chief Wizard Officer
Michelle Somers, also known as “not Lonnie,” is the co-owner of Hal Sports. After years of counting beans, she grabbed her sneaks, ran out of the office, and never looked back. Michelle jumped into the business of running and endurance sports with both feet.
She loves working with passionate clients, feeling the excitement of the participants at each start line, and witnessing amazing and inspirational finishes from the first to the last finisher.
Proud mother of twin girls, Michelle achieved her goal of running the Boston Marathon in 2016. She is also the Co-Founder of the Fetal Health Foundation and The Great Candy Run. Prior to all this fun she spent 16 years working in corporate accounting & finance.
Michelle’s HAL is family, running, baking and outdoors(ing)!
Director of Event Management
Creigh Kelley (pronounced “Cree”) has been a competitor, agent, race director, national consultant, and elected leader in the national and international running community for 30 years. Since moving to Denver in 1978, he has represented elite athletes as an agent and put on more than 1,000 races across the country. Before joining Hal Sports, he was a founder of Running USA, and the founder and president of BKB Limited, which managed, produced and directly assisted with over 1,000 recreation special events throughout the nation. He has been an integral part of the Kaiser Permanente Colfax Marathon since its inaugural race in 2006, and has been the Race Director since 2008. Creigh has been running since his sophomore year in high school and ran college track at Virginia Military Institute. Creigh has been been inducted into the Running USA Hall of Champions and the Colorado Running Hall of Fame
His hint for healthy, active living is “Get your feet on the floor and get out the door!”
Born and raised in Colorado, Jordan left to go to Montana State University for her undergraduate. There she majored in skiing, hiking and equestrian polo. Living in Montana fostered her love of the outdoors and nonprofit events. Jordan graduated with a degree in Community Health and Political Science in 2017. As soon as she graduated she came back to Colorado!
Jordan started running in high school with cross country and state track. While in college she embraced the opportunity to run in as many themed runs as possible!
Jordan is excited to be apart of the HAL team, supporting all the amazing people of the running world.
Jordans HAL includes: Skiing, hiking with elephants, yoga, English Springer Spaniels named George, scuba diving and all types of adventuring!
“Around here we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we’re curious…and curiosity keeps leading us down new paths.”
Photo: Lonnie and Michelle Somers