The beloved mascot of Hal Sports, HAL first came on the scene when Lonnie and Michelle Somers participated in a 170 mile mountain relay. Their team name, Team Hallucinations, reflected the sheer craziness of running that far over and through the mountains. When they founded a timing, scoring, and consulting company, Hallucination Sports in 2009, Hal was given new life. The company would fill the gap they had found as race directors themselves by partnering with events and not being just another vendor.

HAL’s covered thousands of miles at races of all kinds, and he embodies the unique fun that accompanies any endurance event HAL Sports takes on. Wild hair and all, HAL’s rooting for you!

Hal’s HAL (Healthy Active Living) is having fun, staying positive and never giving up!

Lonnie Somers

Co-owner and Chief Hal Officer

Lonnie has over 13 years of experience in producing, consulting, and timing/scoring mass participatory endurance sports events. Lonnie is a recognized professional event announcer for many high-profile events both nationally and internationally. Why is he suited for this? Hard to say, but we credit Disney, a love of running and fitness, CPA and investment banking backgrounds, some radio time, and experience creating an international non-profit. He’s been involved in hundreds of events.

Lonnie is the Chairman and CEO of the Fetal Health Foundation, an organization he and his wife founded after fetal surgery saved their identical twin daughters. He created the successful national Race for Fetal Hope 5K Run series (now The Great Candy Run). Before he began his work to bring everyone in the world into endurance sports, he had over 20 years experience in various executive management, financial, accounting and operations roles from start-ups to fortune 500 companies.

Lonnie’s HAL is: Family, Running, Cycling, Strength Training, Music, Microphones, smiling, (oh, and 80’s trivia).

Michelle Somers

Co-Owner, Chief Wizard Officer

Michelle Somers, also known as “not Lonnie,” is the co-owner of Hal Sports. After years of counting beans, she grabbed her sneaks, ran out of the office, and never looked back. Michelle jumped into the business of running and endurance sports with both feet.

She loves working with passionate clients, feeling the excitement of the participants at each start line, and witnessing amazing and inspirational finishes from the first to the last finisher.
Proud mother of twin girls, Michelle achieved her goal of running the Boston Marathon in 2016. She is also the Co-Founder of the Fetal Health Foundation and The Great Candy Run. Prior to all this fun she spent 16 years working in corporate accounting & finance.

Michelle’s HAL is family, running, baking and outdoors(ing)!

Julee Jacks

Director of Operations

I am one of those rare Colorado natives. After graduating from Arizona State University, I came back home to the beauty that is Colorado and have never left. I started running late in life, after the birth of my second daughter. I have embraced the sport ever since as a way to de-stress and keep life in check. While healing from knee surgeries, I searched for ways to stay active in the running community until I could again participate, and that’s how I began working with HAL Sports. Five years later, I continue to be blessed with amazing co-workers and friends and the energy of the running community. I have two beautiful daughters: one at the University of Colorado Boulder (SKOBuffs!) and another who will be attending the University of Alabama in the fall (Roll Tide!).

Julee’s HAL : Running, Family: especially my kids, cycling and all things Keith Urban and Bruce Springsteen

Kimberly Burke

Creative Director

Kimberly’s job to make events FUN! Kimberly really enjoys event planning and has organized everything from campus events in college to galas for the Texas Young Lawyers Association to elementary school fundraisers. She loves a great party! She fell in love with running after joining the Leukemia & Lymphoma Society’s Team in Training program in memory of her college roommate and completing her first race, the Nike Women’s Half, in San Francisco (firemen handing out Tiffany’s necklaces at the finish…what’s not to love?!?). Shortly thereafter, she decided to use her event planning skills to organize a 5K fundraiser for her kids’ preschool. It was a success and a blast! This led her to meet Lonnie & Michelle and her job at Hal Sports. She is so excited and proud to work with Team Hal creating memorable and fun endurance events for incredible and inspiring athletes, which also benefit our amazing charity partners.

Kimberly received a B.A. in English from Southwestern University in Georgetown, Texas and a J.D. from South Texas College of Law in Houston. She practiced insurance law in Texas for ten years before moving to Littleton, CO with her husband and three children in 2011. In addition to working for Hal Sports, Kimberly also works as an insurance agent for Stanton Insurance selling home, auto and commercial insurance. She enjoys spending time with her family and friends enjoying all the wonderful things Colorado has to offer! Kimberly’s HAL is family, music, walking & Pilates

Kimberly’s HAL is family, music, walking & Pilates

Krista Benner

Sponsorship Director

Krista grew up on the Western Slope of Colorado.  Her small-town upbringing has inspired an entrepreneurial spirit, a passion for the outdoors, and a “can do” work ethic. Her diverse professional experiences include; oil & gas land work, senior level retail management, on-site temporary staffing solutions, retained executive recruiting, and raising alpacas for their fiber. With a BBA degree in Marketing and an Accounting emphasis, Krista is an alumna of the University of North Dakota, and forever remains a Fighting Sioux.  She has also completed all coursework in the paralegal program at Arapahoe Community College.   Her love of running began in 7th grade. Fun running facts include: still holding her high school record in the Mile and 1600 meter distances, several collegiate sports letters, and the completion of 13 marathons, including five consecutive Bostons.

Krista’s HAL: Family, Springer Spaniels, Walking with Elephants, Running, Skiing, Hiking, Camping and Dark Chocolate.

“Around here we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we’re curious…and curiosity keeps leading us down new paths.”

-Walt Disney

Photo: Lonnie and Michelle Somers